There are some industries that might just be difficult. We were jamming about this the other day on the virtual marketing happy hour – one thing for travel is if you can’t make new sales, you can focus on keeping people from canceling. That could be a huge plus. If you want someone to do something, just incentivize it. For instance, if you don’t cancel, you can rebook at any time in the next year for free, plus get this bonus (free massage at the hotel, free upgraded seats, free meals or cocktails, package upgrade, etc).