The “Create multiple types of content” infographic really impressed me and is a topic I often talk about with doctors who want to update their websites.

Unfortunately I always find myself faced with requests that don’t aim to be found more easily by customers but to satisfy the ego of the doctors themselves or the owners of the small clinics I work with. Some ask for example: I would like the logo bigger, I would like the picture of our staff to be in the foreground ……..

These requests are understandable, however, doctors often forget what are the real reasons that bring a potential patient into their practice.
I’ve been working with a cardiologist lately who gave me too poor descriptions of their services.

That doctor specializes in the treatment of heart problems related to cholesterol but in his texts there was no indication of those therapies.
I suggested adding related terms such as LDL, HDL, lipid panel exam….. these are highly researched keywords used by people suffering from those pathologies and they also make a huge difference at the local SEO level. Since I was able to convince the doctor to add new articles, there has been a 5x increase in visits to the site. All this has also led to new patients who have found the doctor’s office thanks to local research.

Let me add that convincing a doctor is very hard work 🙂