Comments on: The New Google BERT Update Explained In Plain English

By: Smart Calculation

Smart Calculation — Fri, 30 Dec 2022 09:56:24 +0000

Google has updated its machine learning framework BERT to include new features that are based on the latest research in sequence-to-sequence models.

The new update includes:

– Improved preprocessing and tokenization techniques to make it easier for BERT to work with text data.

– New “soft” attention that allows the model to focus on specific parts of a sentence, rather than just the whole sentence. This improves BERT’s performance when generating text from an existing sentence or paragraph.

By: mike wyatt

mike wyatt — Fri, 06 Dec 2019 08:44:28 +0000

Great article, we’ve actually had a boost since the BERT update which backs the basic good content fundamentals theory.

By: RankSnack

RankSnack — Tue, 26 Nov 2019 22:16:00 +0000

Almost 1-month passed for BERT update but I have still seen fluctuation in ranking for one of my websites. Initially, 2 weeks’ keywords are fluctuating and ranking dropped suddenly. Now it’s improving from the last 10 days along with fluctuation. Don’t know how much time it will take to regain the same position!

By: Hayley Barzetti

Hayley Barzetti — Wed, 06 Nov 2019 11:06:27 +0000

Ahh thanks!

This explains why one of my sites started to have issues, I changed the content on one of my pages a few days ago to be in line with the query and boom, it’s coming back up!

By: Peter Starmer

Peter Starmer — Wed, 06 Nov 2019 08:18:20 +0000

Very useful, interestingly I noticed a drop of circa 10% on the 22nd but this has since rectified itself and I and now up 2-4%. There was a clear drop between 22nd October and 3rd November so, either the new algorithm had to settle and calculate the new rankings or they tweaked the search engine to calculate the results differently

By: Ben Smith

Ben Smith — Sun, 03 Nov 2019 19:19:18 +0000

Great content with examples, easily see the difference from before and after BERT update – it would be good to see if this effects local seo eg KEYWORD, LOCATION

By: Clayton Johnson

Clayton Johnson — Mon, 28 Oct 2019 13:15:50 +0000

In reply to Nate. interpreting intent = reading the query correctly, yep

By: Dave Simon

Dave Simon — Sat, 26 Oct 2019 10:20:06 +0000

Searcher intent is a useful construct when searchers know what they are searching for. But often, with professional services, new clients don’t know what they need. So I wonder if the BERT update will penalise law firms’ and accountants’ websites because of this?

By: James Felic

James Felic — Sat, 26 Oct 2019 10:01:44 +0000

In reply to Jez. Hi, Jez as your point Google SERP working based on your localization even before BERT update. For example your query "house painter Cardiff" which shows the result based on your location if you were in the UK or Australia.

By: FinanceFreedom.eu

FinanceFreedom.eu — Sat, 26 Oct 2019 09:29:19 +0000

One of my niche sites was penalized by “Either “offers”, “review”, or “aggregateRating” should be specified”.
Just over 28 days I’ve lost half of my clicks, 2.5 times my impressions and average position has risen over 2.5 points.

Do you happen to know what causes this anomaly and how can I fix it?
It is very widespread wordpress issue for now.