It seems to me that a monopolistic player is now turning search rankings into a monopolistic game also. There also seems to be quite a correlation between the Biggest PPC Advertiser and the Top Ranking Organic Result.

Which forces smaller players to rely more heavily on PPC; a game they can’t win against bigger established brands.

Yet E-A-T is not able to see/gauge how ethical the biggest brands are. They may not overtly be screwing their customers on money, but how are they treating suppliers?

How are they managing their client data, and/or abusing it? What does their production supply chains like?

And is their content really superior?

EAT is well intentioned, but it’s basically starting to boil down to if you are big and spend big, you rank – if you’re not, you don’t. I find it infuriating.

It is always a good idea to link out to authorities within your industry!

I can’t say that this will help rankings, but definitely looks natural in Google’s eyes.

I am not qualified and mostly talk about my personal experiences and have some informative articles from my own research.

As I am not qualified, would linking out to trusted medical sites as reference to my information be enough for Google to trust my site and help with rankings?

Or is there a better way other than getting professionals to write content?

Thanks

Stevie

thanks david, i was also wondering if there was an update, because my website traffic has dropped, now i know it wasn’t because of an update

Hey Fabian,

There was no major core update this month. There was chatter of volatility in the SERP’s but no major update was announced by Google.