Comments on: How To Fix Low PPC Conversions With Message Match

By: Rachel Hernandez

Rachel Hernandez — Wed, 18 May 2022 13:17:38 +0000

In reply to Sara.

Hey Sara,

For each keyword or adgroup, we want that add to match as close as possible.
For example, if the keyword is Emergency Plumber, then any ads in that adgroup is all about Emergency Plumbing services.
That way we give the users what they are looking for when they search. We win the click and hopefully the landing page wins the lead.

By: Sara

Sara — Tue, 17 May 2022 15:33:09 +0000

Yes, that’s right. creating multiple ads can help focus on specific keywords. But the question is should we add new add for each keyword? just like we create one page for a specific keyword and relevant keywords on the same page.

By: Mike

Mike — Wed, 16 Oct 2019 18:24:06 +0000

In reply to Karl Bartling.

>We like to isolate these pages and make them no index.

I didn’t even think of making them noindex… that’s smart. I guess I’ve been focused on SEO for so long that I kind of forgot that telling Google you actually DON’T want them to index some of your pages is actually a good idea sometimes 🙂

By: Karl Bartling

Karl Bartling — Thu, 10 Oct 2019 23:05:17 +0000

In reply to Conrad Cranfield.

Conrad,

You’re welcome.

Thank you for the response.

Normally we don’t put much of an SEO focus on our landing pages since the word count is very little. Google is looking for content that has a much higher word count.  
Most of our landing pages have a line or two of text in each section. We rarely have paragraph blocks.   We like to isolate these pages and make them no index. We value function over rank in this case.

We do include some content from our clients homepages but we prefer to write new copy.

Let me know if you have any other questions and I would be happy to help!

By: Conrad Cranfield

Conrad Cranfield — Thu, 10 Oct 2019 18:52:02 +0000

Thanks for your article Karl. What is your opinion on these targeted landing pages doubling up as the target landing pages for those groups of phrases for SEO purposes as well? Is it a problem if the below the fold content has very similar (or the same) content as the homepage?